INTERTEXTUALITY IN MUSIC VIDEOS

Intertextuality is the link between two different media texts, in a music video this could mean referencing another text in the lyric or having the artist in the music wear a costume or make-up that clearly can be identified with another text.

A popular music video where intertextuality is clearly used in a music video similar to a parody is drakes "energy" where is seems as the the artist appears to be making fun of other celebrities where the fans can easily identify who or what is being referenced. In the energy music video, drake uses his facial features and merges them with the celebrity and recreates an iconic moment or set in a recognisable setting.

this music video can be be appealing to the audience because it can be amusing as the meaning behind this music video isn't clear. in this case the lyrics really contradicts what appears to be a light hearted music video, "i got enemies got a lot of enemies".

using intertextuality in our music video would be an effective form of promoting our music video to our target audience. in order to simplify our music video for our target audience, we will not be using intertextuality.