Thursday, 29 October 2015
Monday, 19 October 2015
Categories Of Music Videos
There are three three main types music videos;
Performance based music video focus on the idea of having the majority of the music video different shot types preforming their song to the camera or an audience. This could be a band or a solo artist commonly used in rock as their concerts are often high energy, the viewers are able to experience the excitement of the band when preforming to their audience. indie music videos tend to preform to the camera which allows them to include a narrative as part of their music video. Performance based music video includes the artist lip-sync to the lyrics of the song, and the majority of the the video including the band playing
A narrative based music video uses a allows the viewers to inturprite the song lyrics with the help of visuals.narrative based music videos includes the telling the target audience a story incoraging they watch till the end of the music video as they go on a journey that can take a dramatic turn at any point. of the video. the can include a clips before the song begins to help set the scene.
A concept based music video is based around one idea and uses the same technique throughout the music video. a music video can consist of more than one examples that relate to the main theme.
- performance based music videos
- narrative based music video
- concept based
Performance based videos
Narrative based music video
A narrative based music video uses a allows the viewers to inturprite the song lyrics with the help of visuals.narrative based music videos includes the telling the target audience a story incoraging they watch till the end of the music video as they go on a journey that can take a dramatic turn at any point. of the video. the can include a clips before the song begins to help set the scene.
Concept base music video
Saturday, 17 October 2015
Friday, 16 October 2015
ANDREW GOODWIN MUSIC VIDEO THEORIES
1. A relationship between the lyrics and the visuals, in fact the music video can contradict, illustrate or amplify the lyrics
when a music video is used to amplify a songs lyric, the director reinforces the literal meaning of the lyrics. This allows the audience to understand the true meaning of the song without having to speculate. an example of this can be stitches by shawn mandes as he literally gets beat saying its very obvious that hell need some stitches after the bruises and cuts on his face "ill be needing stitches"
An illustrated music video is great way to simplify the visuals to the lyrics it allows the the audience to understand it simply by showing what the lyrics mean in the visuals. silento - watch me (whip/nae nae) official music video is clear example where the song fuses famous dance moves into an upbeat music video targeting people of all ages
when the lyrics contradicts the visuals
2. star image, multiple close-up shots of the main artist or vocalist
goodwin made a point where the importance of reinforcing the image or style of the artist as a promoting tactic to target a larger viewership. the audience look forward to seeing their favourite artist in a music as there curiosity is what makes fans look forward to music video. in order to promote the artist work, by having the artist feature in the music video as the protagonist as most music video do the viewers are able to enjoy there work allowing them to build there brands and grow their work. this is commonly done by having multiple shots (close ups/ medium close ups) of the band/artist playing or singing the song, alessia cara - here is a great example where where the majority of the video are close up shot of her lip syncing to the songs.
It is important for the music video to include key features that enables the audience to identify the genre of the song. by having a trademark helps the audience identify the artits style and help the music videos become more recognisable.
example money, flashy cars drugs/alcohol is often associated with the rap genre whereas stage performances are associated with metal videos.
4. Intertextuality
intertextuality reference to other media texts maybe present, this could be to other music videos, films and tv programs,music an example of this is taylor swifts ' love story song' where the lyrics talk about romeo and juliette. the visulas shows a the artist wearing a long white dress which suggest a more mordern version of the story/movie
music videos
5. voyeurism often plays a major part, especially in relation to females.
goodwin recognised that music videos included voyeuristic angles of women to entice the male audiences interest in the artist. it requires the females in the music video to wear revealing clothes and men to show off there muscles which is both found appealing by the female and male viewers. an example is focus by ariana grande wears short clothing and dances seductive as she stares straight into the camera.
CHOSEN ARTIST
Foals
There are four members of the band, Yannis (guitar player & lead singer), Edwin (plays the keyboard) Walter (bass guitar player) and Jack (plays the drums). they are an English indie rock band that formed in 2005. Signed to Warner bro records Inc., a successful record label based in america. since being signed to Warner bros. records, the band have released four studious albums total life forever (2010)
being the album our song is featured in.
the band have been successful and stayed relvent throughout the years using social media to update there fans, there most recent video posted on YouTube is of a trailer for their north american tour. they've preformed in popular festivals such as Glastonbury, Coachella and roskilde and one a number of awards.
QUESTIONNAIRE & ANALYSIS OF RESULTS
WHAT IS YOUR GENDER?
Female [ ]
Male [ ]
Other [ ]
WHAT IS YOUR AGE GROUP?
16-
16-25
16-25
26-31
32-41
41+
41+
WHAT MUSIC GENRE IS YOUR FAVOURITE? DOES IT CHANGE?
Classical [ ]
R&B [ ]
Rap/hip-hop [ ]
Rock [ ]
Country [ ]
House [ ]
Indie [ ]
___________________________________________________________________________________________________________________________________________________________________________________________________________________________
DO YOU WATCH MUSIC VIDEOS? IF SO WHAT ENCOURAGES YOU TO DO SO?
NO [ ]
YES [ ]
___________________________________________________________________________________________________________________________________________________________________________________________________________________________
WHAT GENDER DO YOU PREFER TO BE FEATURED IN THE MUSIC VIDEO?
Female [ ]
Male [ ]
I don't mind [ ]
WHAT EFFECTS/FILTERS WOULD YOU LIKE TO SEE IN A SLOW INDIE MUSIC?
___________________________________________________________________________________________________________________________________________________________________________________________________________________________
GIVE ME AN EXAMPLE MUSIC VIDEO THAT YOU THINK YOU WOULD ENJOY AND WHAT YOU LIKED ABOUT IT?
__________________________________________________________________________________________________________________________________________________________________________________________________________________________
POPULAR CULTURE
My understanding of of Adoro and Hebdige and how they perceive popular music.
The idea of of popular culture originated from 'The Frankfurt school', they were group of Marxist philosophers from Germany during the mid 20th century.They were concerned with the role of popular culture in exploiting the masses and maintaing the power of bourgeoisie. they represent the first attempt to write about popular music.
Hebdige is a media theorist who contradicts Adorns theory on popular music. Adorno believed that the majority of people who listen to popular music, consume it without thinking, whereas Hebdige believes that the mass audience are not manipulated. He is known for his views on society.His thoughts on popular music was that they were repetitive and were the same. He viewed fans of popular music were easily influenced and absorbed by it.he felt that the genre attracted lower class and looked down upon. He believed that true art was classical music and that people who listened to classical music are educated, cultured and are from middle and upper class.
The idea of of popular culture originated from 'The Frankfurt school', they were group of Marxist philosophers from Germany during the mid 20th century.They were concerned with the role of popular culture in exploiting the masses and maintaing the power of bourgeoisie. they represent the first attempt to write about popular music.
Hebdige is a media theorist who contradicts Adorns theory on popular music. Adorno believed that the majority of people who listen to popular music, consume it without thinking, whereas Hebdige believes that the mass audience are not manipulated. He is known for his views on society.His thoughts on popular music was that they were repetitive and were the same. He viewed fans of popular music were easily influenced and absorbed by it.he felt that the genre attracted lower class and looked down upon. He believed that true art was classical music and that people who listened to classical music are educated, cultured and are from middle and upper class.
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Theodor Adorno |
Thursday, 15 October 2015
YOUTH AND SUBCULTURE
Youth Subcultures
which subculture are you creating a music video for?
I am creating my music video to engage young adults who are fans of the indie genre. They tend to be very passionate about their music as they take inspiration from the genre artist. wearing clothing that may have a reference to particular artist or song as their normal everyday clothes. the subculture i am creating my music video for may have an interest for rock and can be very open to mainstream popular music, many tend to be musicians themselves or have a hobby for playing instrument.
Wednesday, 14 October 2015
DYER'S STAR THEORY
WHO IS RICHARD DYER?
Richard Dyer, born 1945 is a film study professor at Kings college university. dyer originally from Leeds studied French, English, German and philosophy at St. Andrews university, then worked in a theatre before getting his PhD at Birmingham University in English. Richard specialises in cinema, queer theory and the relationship between entertainment and the representation of race, sexuality and gender.He had a passion for writing and wrote a few books on film studies and theatre, writing his first full length novel 'Stars' in 1979.
WHAT IS STAR THEORY?
Brought out in the 1980, the book is an attempt to to bring together theories about stardom. throughout the book, Richard links historical, ideology and aesthetic significance of stars to the way they are changing as time progresses. it traces were stardom first began and studies the theory of whether stars are real or just and image molded by the media.
Richard implies that the famous stars that are seen today are not actual people but in fact representations of what people should follow or aspire to be. these stars are like puppets to their managers are told what they can or cant do to sustain there representation shown to fans. the media are able to manipulate their actual emotions to interest their own viewers. His theory states that 'a star is an image not a real person that constructed out out of range of materials' such as the magazines, social media and films.
hegemony is the theory that people relate a stars life to their own, leading to idolizing the star which can then encourage them to replicating exactly what the star does or even looks like. some stars are carefree of their status as role model and forget that some of their negative habits/actions can encourage their fans to copy them because they feel its all right e.g. smoking and drinking recklessly.
His theory can be splt into
HOW AM I CHOOSING TO REPRESENT MY ARTIST BY APPLYING DYERS THEORY?
Write about a star that has image
Richard Dyer, born 1945 is a film study professor at Kings college university. dyer originally from Leeds studied French, English, German and philosophy at St. Andrews university, then worked in a theatre before getting his PhD at Birmingham University in English. Richard specialises in cinema, queer theory and the relationship between entertainment and the representation of race, sexuality and gender.He had a passion for writing and wrote a few books on film studies and theatre, writing his first full length novel 'Stars' in 1979.
WHAT IS STAR THEORY? Brought out in the 1980, the book is an attempt to to bring together theories about stardom. throughout the book, Richard links historical, ideology and aesthetic significance of stars to the way they are changing as time progresses. it traces were stardom first began and studies the theory of whether stars are real or just and image molded by the media.
Richard implies that the famous stars that are seen today are not actual people but in fact representations of what people should follow or aspire to be. these stars are like puppets to their managers are told what they can or cant do to sustain there representation shown to fans. the media are able to manipulate their actual emotions to interest their own viewers. His theory states that 'a star is an image not a real person that constructed out out of range of materials' such as the magazines, social media and films.
hegemony is the theory that people relate a stars life to their own, leading to idolizing the star which can then encourage them to replicating exactly what the star does or even looks like. some stars are carefree of their status as role model and forget that some of their negative habits/actions can encourage their fans to copy them because they feel its all right e.g. smoking and drinking recklessly.
His theory can be splt into
HOW AM I CHOOSING TO REPRESENT MY ARTIST BY APPLYING DYERS THEORY?
Write about a star that has image
Saturday, 10 October 2015
COPY WRITE PERMISSION LETTER
"Dear Transgressive Records,
I am an A-level student and I am writing to request the use of the track Spanish Sahara. With your permission, This track would be used in my A2 media studies project, in which we create a music video as well as an album and magazine advert for the artist. If I received your permission, this track would be used only for my media project in an educational way and be viewed by my fellow class mates, my teacher and the OCR exam board moderator and not be realised to a large audience.
Foals would be fully recognized throughout the pre-production and the product itself. A copy right notice with wording supplied by you can be included in records of the project. If required please send further details.
Regards
Chris Knight & Co"
Thursday, 8 October 2015
Music Video Analysis
Hello - adele - soul
The music video begins with a close-up shot of what looks like a window and its shelf, the clear detail such as a stained window and the dust/pebbles suggest that the location is pretty messy and not been cleaned properly. the background is blurry which specifically forces the audience to focus on the window. this effect makes the viewers curious as to wear the camera is placed. the silence also helps to create the suspense. the colour used in the music video is very odd colour that is not used in most music videos of today's time. as the blurry shot from the window focuses on the outside, the music video begins to focus on the dietetic sound for a minuet to for the audience to understand the narrative a little bit more. as a car passes by we here the voice of a women who seems to be loosing signal. as a fan of the artist Adele her voice is very distinctive and loyal fans can already recognise he presence just by hearing her speak.
the long shot of the outside with just a single car impatiently suggest that the location may be the country side. as the next shot focuses on the backside of a women's hair, she states "I just got here and I'm loosing signal already" this suggest that the female is also new to the location so the viewers are able to relate to her first reactions towards the setting.
As he camera focuses on the artist face, she puts down what appears to be a flip phone this relates the colour scheme of the video. At this point in time the audience are really curious as to who she is on the phone to as she s very apologetic for her poor signal, this suggest that the person on the other side may be important to her. as the wind blows hair she dramatically looks back and then looks forward again using an over the shoulder close up shot is a technique for the director to capture the singers face up close so the audience are up close and personal with the artist, the shot may also be a way for the director send a message to the audience the importance of Adele's facial expression in that shot.
we see various shots of the artist before the song begins, her previous styles on her music videos get straight into the song, the director is attept to create a video that brings back the fans as its been a while since the artist produced a song and its music video.
the director seems to be using very discrete voyeuristic methods, even though the artist is female, she's not seen half naked, this could be due to the genre of music, the artist is telling a story and the audience are supposed to sympathises. the director use multiple close ups of the artist looking directly into the camera, she is also see with her long nails touching her face and at times he body applying to the male gaze theory.
the long shot of the outside with just a single car impatiently suggest that the location may be the country side. as the next shot focuses on the backside of a women's hair, she states "I just got here and I'm loosing signal already" this suggest that the female is also new to the location so the viewers are able to relate to her first reactions towards the setting.
As he camera focuses on the artist face, she puts down what appears to be a flip phone this relates the colour scheme of the video. At this point in time the audience are really curious as to who she is on the phone to as she s very apologetic for her poor signal, this suggest that the person on the other side may be important to her. as the wind blows hair she dramatically looks back and then looks forward again using an over the shoulder close up shot is a technique for the director to capture the singers face up close so the audience are up close and personal with the artist, the shot may also be a way for the director send a message to the audience the importance of Adele's facial expression in that shot.
we see various shots of the artist before the song begins, her previous styles on her music videos get straight into the song, the director is attept to create a video that brings back the fans as its been a while since the artist produced a song and its music video.
the director seems to be using very discrete voyeuristic methods, even though the artist is female, she's not seen half naked, this could be due to the genre of music, the artist is telling a story and the audience are supposed to sympathises. the director use multiple close ups of the artist looking directly into the camera, she is also see with her long nails touching her face and at times he body applying to the male gaze theory.
SHE KNOWS MUSIC VIDEO ANALYSIS
SHE KNOWS BY J COLE (RAP)
https://www.youtube.com/watch?v=jYdaQJzcAcw
The first 15 seconds of the She Knows music video uses three
different transitions whilst changing the shot types of black and white houses,
this is to get the viewer’s aware of the characters surroundings even though we
don’t meet them.
Within the second mise-en-scene of the boy, the audience see a mirror with a reflection of the window, black and white photos of a child and a wooden cross. These props suggest that the room may belong to an older middle aged person due to the dull and simple bedroom set up.
https://www.youtube.com/watch?v=jYdaQJzcAcw
The first 15 seconds of the She Knows music video uses three
different transitions whilst changing the shot types of black and white houses,
this is to get the viewer’s aware of the characters surroundings even though we
don’t meet them.
The director uses two shots of a young 14 year old black male looking through a draw as though he is looking for something in a panicked mode, the low key lighting represents his emotion and the natural lighting coming from the window suggests that the boy is in the dark and he's ignoring any positive guidance from a role model (which links to the artists other single "no role modelz").
diegetic dialogue is pretty common in the she know
The music video includes diegetic sound which is usually un-common especially in a rap music video, it makes the narrative easier to understand due to the actors and actresses tone in voice and use of language.
J cole fans will notice the singer appear as the character that cheats with the female charater who poses as a wife/mother. in this scene the rebellious son "Bunks" school with his friend and unexpectedly turns up in the house expecting nobody to be there. The troublesome teenager sees another man (played by J cole) and his mother who is under dressed together and immediately freaks out and storms out furious. the narrative makes viewers go through an emotional roller-coaster as the the son is originally the villain as he steals from his father we later see him as an innocent victim as he expresses his feelings through his reaction.
As the audience are aware of what the son, Kyle had witnessed, we feel the tension in the dinning room as the family are eating together. the curiosity of whether or not he is going to inform his father of what he had seen keeping the audience in suspense however the jump cut to the last scene disappoints the audience reminding them that this is a music video and not a movie.
J cole fans will notice the singer appear as the character that cheats with the female charater who poses as a wife/mother. in this scene the rebellious son "Bunks" school with his friend and unexpectedly turns up in the house expecting nobody to be there. The troublesome teenager sees another man (played by J cole) and his mother who is under dressed together and immediately freaks out and storms out furious. the narrative makes viewers go through an emotional roller-coaster as the the son is originally the villain as he steals from his father we later see him as an innocent victim as he expresses his feelings through his reaction.
As the audience are aware of what the son, Kyle had witnessed, we feel the tension in the dinning room as the family are eating together. the curiosity of whether or not he is going to inform his father of what he had seen keeping the audience in suspense however the jump cut to the last scene disappoints the audience reminding them that this is a music video and not a movie.
OUT OF THE WOODS MUSIC VIDEO ANALYSIS
TAYLOR SWIFT - OUT OF THE WOODS (POP)
Before the opening scene begins, a black screen with three words in the middle of it saying, 'SHE', 'LOST', 'HIM.' really confuses the audience as its not clear who it is referring to, the diegetic sound of an ocean and and strong winds sets the scene for the audience as the sounds correlates to the visuals. the bright colours in the mise-en-scene suggest that the song is going to be uplifting to viewers however the close up shots and the tone of the lyrics contradicts that as she looks serious.
Before the opening scene begins, a black screen with three words in the middle of it saying, 'SHE', 'LOST', 'HIM.' really confuses the audience as its not clear who it is referring to, the diegetic sound of an ocean and and strong winds sets the scene for the audience as the sounds correlates to the visuals. the bright colours in the mise-en-scene suggest that the song is going to be uplifting to viewers however the close up shots and the tone of the lyrics contradicts that as she looks serious.
The opening scene is a long shot of the artist facing the ocean as the beat slowly drops, she is wearing a bright blue dress, the colour is very important as it symbolises trust, loyalty and confidence and relate to Taylor swifts choices of songs relating to love and relationship breakdown. the artist represents girl power and is respected and followed by predominantly young white female between the ages 7-25.As branches begin to spiral from the sea and sand, which immediately introduces an element of intertextuality between the music video and a Disney movie.
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