Brought out in the 1980, the book is an attempt to to bring together theories about stardom. throughout the book, Richard links historical, ideology and aesthetic significance of stars to the way they are changing as time progresses. it traces were stardom first began and studies the theory of whether stars are real or just and image molded by the media.
Richard implies that the famous stars that are seen today are not actual people but in fact representations of what people should follow or aspire to be. these stars are like puppets to their managers are told what they can or cant do to sustain there representation shown to fans. the media are able to manipulate their actual emotions to interest their own viewers. His theory states that 'a star is an image not a real person that constructed out out of range of materials' such as the magazines, social media and films.
hegemony is the theory that people relate a stars life to their own, leading to idolizing the star which can then encourage them to replicating exactly what the star does or even looks like. some stars are carefree of their status as role model and forget that some of their negative habits/actions can encourage their fans to copy them because they feel its all right e.g. smoking and drinking recklessly.
His theory can be splt into
HOW AM I CHOOSING TO REPRESENT MY ARTIST BY APPLYING DYERS THEORY?
Write about a star that has image
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