SHE KNOWS MUSIC VIDEO ANALYSIS

SHE KNOWS BY J COLE (RAP)

https://www.youtube.com/watch?v=jYdaQJzcAcw

The first 15 seconds of the She Knows music video uses three different transitions whilst changing the shot types of black and white houses, this is to get the viewer’s aware of the characters surroundings even though we don’t meet them.

The director uses two shots of a young 14 year old black male looking through a draw as though he is looking for something in a panicked mode, the low key lighting represents his emotion and the natural lighting coming from the window suggests that the boy is in the dark and he's ignoring any positive guidance from a role model (which links to the artists other single "no role modelz").

Within the second mise-en-scene of the boy, the audience see a mirror with a reflection of the window, black and white photos  of a child and a wooden cross. These props suggest that the room may belong to an older middle aged person due to the dull and simple bedroom set up.

diegetic dialogue is pretty common in the she know

The music video includes diegetic sound which is usually un-common especially in a rap music video, it makes the narrative easier to understand due to the actors and actresses tone in voice and use of language.


J cole fans will notice the singer appear as the character that cheats with the female charater who poses as a wife/mother. in this scene the rebellious son "Bunks" school with his friend and unexpectedly turns up in the house expecting nobody to be there. The troublesome teenager sees another man (played by J cole) and his mother who is under dressed together and immediately freaks out and storms out furious. the narrative makes viewers go through an emotional roller-coaster as the the son is originally the villain as he steals from his father we later see him as an innocent victim as he expresses his feelings through his reaction.


As the audience are aware of what the son, Kyle  had witnessed, we feel the tension in the dinning room as the family are eating together. the curiosity of whether or not he is going to inform his father of what he had seen keeping the audience in suspense however the jump cut to the last scene disappoints the audience reminding them that this is a music video and not a movie.